Bm² Glossary > Definitions > Business Activity


The Bm² uses various terms that are common in the business language, or that may come from other backgrounds. Those terms, most of the time, are used in specific ways, or are given restrictive meanings in the frame of the present theory. A few terms are also specific to the Bm². The following glossary gives a definition of those terms in order to clarify the way they are used here or what they refer to.

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Business Activity: The Business Activity of the organization is the aggregate of all major activities it operates to pursue its strategic goal. More than just a compound, the Business Activity is a key element of the business strategy. Understanding the Business Activity is defining the strategic level of the Business Model.

Bm2: Design, Analyze & Manage your Business