Targeting Channels
(Transaction channels with Targets)
;)
(click to enlarge)
- Delivery Channels: Routes through which products are delivered to Customers or Beneficiaries
- Contracting Channels: Routes through which contracts are made with Customers or Beneficiaries
- Receipt Channels: Routes through which revenues are received from Customers
(click on the following elements for more details)
> Delivery Channels
Several "Delivery Channels" can be related to a unique Value Proposition: depending on the step in the value delivery process, the Value Proposition answers different needs (related to awareness, seeking, tryout, purchase, use, maintenance, repair, disposal, resell...) that may require different channels.
CONTEXT
Delivery Channels may be:
- unique in the business or widely used,
- specific to the organization or shared,
- managed by the organization or by a tier,
- easilly substitutable or not,
- ...
CONTENT
Delivery Channels may be:
- physical (such as stores) or intangible (such as a web site)
- local or global,
- located at target's location or at organization's site,
- of one type or of several types,
- generic or specific to the transaction counterpart,
- a shop, a web site, a logistic service, a mobile rep, a call center, a mailing service, a financial service, a machine,
- ...
CONCEPT
Delivery Channels may be:
- trigered by another channel, an activity, an external event, an internal threshold, an external threshold,
- specific for product delivery, or common for all value transfers for a given transaction (contracting, products, revenues)
- associated with other channels for other thransactions or not,
- trigered once or several times per transaction,
- trigered by the organization, by a tier or by the transaction counterpart,
- souce of other transaction channel trigering or not,
- souce of activities or not,
- requiring a lead time to be trigered or not,
- ...
> Contracting Channels
Possibilities for Contracting Channels are very similar to possibilities for Delivery Channels.
CONTEXT
Contracting Channels may be:
- unique in the business or widely used,
- specific to the organization or shared,
- managed by the organization or by a tier,
- easilly substitutable or not,
- ...
CONTENT
Contracting Channels may be:
- physical (such as stores) or intangible (such as a web site)
- local or global,
- located at target's location or at organization's site,
- of one type or of several types,
- generic or specific to the transaction counterpart,
- a shop, a web site, a logistic service, a mobile rep, a call center, a mailing service, a financial service, a machine,
- ...
CONCEPT
Contracting Channels may be:
- trigered by another channel, an activity, an external event, an internal threshold, an external threshold,
- specific for contracting, or common for all value transfers for a given transaction (contracting, products, revenues)
- associated with other channels for other thransactions or not,
- trigered once or several times per transaction,
- trigered by the organization, by a tier or by the transaction counterpart,
- source of other transaction channel trigering or not,
- source of activities or not,
- requiring a lead time to be trigered or not,
- ...
> Receipt Channels
Possibilities for Receipt Channels are very similar to possibilities for Delivery Channels and Contracting Channels.
CONTEXT
Receipt Channels may be:
- unique in the business or widely used,
- specific to the organization or shared,
- managed by the organization or by a tier,
- easilly substitutable or not,
- ...
CONTENT
Receipt Channels may be:
- physical (such as stores) or intangible (such as a web site)
- local or global,
- located at target's location or at organization's site,
- of one type or of several types,
- generic or specific to the transaction counterpart,
- a shop, a web site, a logistic service, a mobile rep, a call center, a mailing service, a financial service, a machine,
- ...
CONCEPT
Receipt Channels may be:
- trigered by another channel, an activity, an external event, an internal threshold, an external threshold,
- specific for revenue tansfer, or common for all value transfers for a given transaction (contracting, products, revenues)
- associated with other channels for other thransactions or not,
- trigered once or several times per transaction,
- trigered by the organization, by a tier or by the transaction counterpart,
- source of other transaction channel trigering or not,
- source of activities or not,
- requiring a lead time to be trigered or not,
- ...
