RANGE
(Temporal & Operational)
The Range of the Business Activity is part of the Behavioral Field of the business, at a strategic level.
It is composed by the Cycles and Scales elements:
- Cycles: It defines when the activity of the organization takes place, with regard to existing cycles of the economic environment where it operates. Defining the Cycles element is quantifying the temporal range of the Business Activity.
- Scales: It defines how much activity the organization performs, with regard to the size of the economic environment where it operates. Defining the Scales element is quantifying the operational range of the Business Activity.
Associated concepts/tools
For an organization, finding the right Range is about:
- Adopting the right "Business Velocity"
- Adopting the right "Business Scalability"